When you open the BBC Food website the first thing that you notice is the freshness. The use of colour to portray a clean and enticing area is paramount on this website (and many other, see post below). The white along with the brights and pastels really make the site an inviting one.
Although the site is from a multimedia broadcasting corporation it doesn't shy away from the use of text. The tabs on the top left could very well have used icons to get their message across but stick with text (there are ome tiny icons next to few of the tabs but these are quite small and inconsequential in my opinion). Video is used on the main splash on the home page but is not over powering (only two of the choices use flash video and are kept very short). Depending which small picture you mouse over in the splash window changes the larger image.
Although the site is from a multimedia broadcasting corporation it doesn't shy away from the use of text. The tabs on the top left could very well have used icons to get their message across but stick with text (there are ome tiny icons next to few of the tabs but these are quite small and inconsequential in my opinion). Video is used on the main splash on the home page but is not over powering (only two of the choices use flash video and are kept very short). Depending which small picture you mouse over in the splash window changes the larger image.
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