25 August 2007

Website Analysis 002 - BBC Food

When you open the BBC Food website the first thing that you notice is the freshness. The use of colour to portray a clean and enticing area is paramount on this website (and many other, see post below). The white along with the brights and pastels really make the site an inviting one.

Although the site is from a multimedia broadcasting corporation it doesn't shy away from the use of text. The tabs on the top left could very well have used icons to get their message across but stick with text (there are ome tiny icons next to few of the tabs but these are quite small and inconsequential in my opinion). Video is used on the main splash on the home page but is not over powering (only two of the choices use flash video and are kept very short). Depending which small picture you mouse over in the splash window changes the larger image.

20 August 2007

Video

One of the main parts of the project is to ensure the video is easily found and used. Currently the videos are hosted on youtube. Although this isn't an ideal solution it does work currently.

Here is their creme brulee.

19 August 2007

First Mock Up.

After a bit of messing around I've come up with my first mock up. It's not the greatest thing in the world but it's a starting point. It's kind of based around a wordy kind of website, so I'm probably going to look at refining it a bit first and going for a bit more of a visual feel.

17 August 2007

how to decorate a web kitchen.

The one thing I have noticed about almost all the food related websites I have visited is that they are all very "clean" looking, much how you would imagine a professional kitchen to be. They vary on their colours, but one thing that flows through the majority of them is the use of white. This is most probably because the use of white is associated with cleanliness and purity among others.

Other colours used on websites are brights or pastels and are generally reserved for secodary and third colours.

Pictures are used in an interesting way. Good food is as much about the presentation as the taste and the websites tend to go out of the way to present their food in an attractive manner.

Websites to check are BBC Food, All Recipes.com, Recipes.co.nz and Food in a Minute.

12 August 2007

Road map of information

looking at how websites behave is interesting. I imagine most people look at how a website works similar to a road map, you choose a direction you want to go in and take turns where applicable. Thinking about the hospitality website and trying to keep it as simple as possible I have created a basic equation.

Homepage>video+written+contact us+forums.

Video>entre+mains+desserts>alphabetical list>ingredients +video.

Written>Entre+mains+desserts>alphabetical list PDF's (downloadable.

Contact us (Email) +forums.

08 August 2007

Deborah Lupton - The Embodied Computer/User.

In Deborah Luton's article she talks about how she has an emotional relationship to her computer starting with the beep her computer emits when turned on. Usually this relationship with her computer comes to the fore when something goes wrong. As a heavy computer user myself I know how this feels. Whilst writing this entry for some reason I could not turn off the underlining feature after inserting a link. The feelings Deborah Lupton feels, impatience, anger, panic, anxiety and frustration are ones shared worldwide by millions of people everyday. In fact almost everytime I use a computer I'm constantly aware that something may go wrong at anytime. This is not something I feel when I pen and paper. When Lupton says "A pen now feels strange, awkward and slow in my hand, compare to using a keyboard." is also true to me. Like her I find it easier to put my thoughts down in ones and zeros than I do with pen strokes.
Deborah Lupton goes on to say how the relationship people have with their computer is completely to other technologies we use around the home and office. The smiley faces and paper clip helpers can't be found on VCRs or dishwashers. Maybe this is the reason we invest so heavily (emotionally)in these pieces of plastic and silicon. We humanize the computer, talking about how they catch viruses or how they are feeeling stubborn and wont do what we ask..

The disembodied Computer User.
"A central utopian discourse around computer technology is the potential offered by computers for humans to escape the body" (Lupton, 2001). More and more people are finding themselves in the digital realm where only the mind is needed. As Lupton reminds us we still have our "fleshy body" with all its distractions (such as eating and sleeping) within which we have to live. Indeed it has even been reported of a man who apparently had a heart attack after playing a MMORPG for 50 hours with barely any breaks. Lupton goes on to say "the dream of cyberculture is to leave the "meat" behind and become distilled in a clean, pure, uncontained relationship the computer technology" (Lupton, 2001). The other "option" of course is to become a Cyborg, intergrating computer technology into oneself such as Robocop, the Terminator or the Six Million Dollar Man, becoming faster, stronger, better than human.
This, of course is the myth of the heavy computer user. The reality is just as well perpetuated in modern culture, that of an overweight, pimply, socially withdrawn computer nerd with pale skin and acne. These people are stuck in a vicious circle, their habit (the computer) draws them in increasing their social awkwardness which in turn makes them invest in the computer ad infinitum.

The Humanized Computer.
Lupton explains how we, as a society tend to put our values on computers. They are delivered, live a life doing different things, get slower as they age, maybe catch a terminal virus and die. Our obsession on looks also involve computers, we forever desire them smaller, sleeker, even sexier. Lupton says (and I agree) "Not only do humans approach such technologies in heightened emotional states but they resound to the technologies with emotions such as vindictiveness and spite". We look at computers as emotional entities. Like humans, computers work best when with others of their type (networked) be that local or via the internet.